Confidential proposal

The social network for
retail execution
at GBFoods

PULSE connects to your Power BI and Kantar XTEL data to create an AI-powered field social network. No more scattered WhatsApp groups — everything in one app.

Discover → View PULSE demo Let's discuss
+23%
Sell-out stores activated*
92%
Planogram compliance*
-60%
Reporting time*
Naoufel already works with GBFoods on the GB-Inventory (IT services). PULSE continues this partnership.
The issue

Incenteev + WhatsApp ≠ one unified field tool

Incenteev is disconnected from Kantar and your Power BI data. Field communication runs through WhatsApp groups with no traceability.

🔌

Data silos

Kantar XTEL on one side, Incenteev on the other, WhatsApp in between. Field data (DN, compliance, sell-out) doesn't fuel engagement.

📱

WhatsApp = zero traceability

Reps use North/South/East/West WhatsApp groups. Best practices, shelf photos, out-of-stock alerts — all lost in the scroll.

🧠

No intelligence on data

Kantar data sits in Power BI but no one crosses planogram compliance, trade deals and sell-out to find what works.

The match
PULSE vs current stack
PULSE
Current
Power BI / Kantar data in the feed
🟠
⚪
Geo sector chat (replaces WhatsApp)
🟠
⚪
AI sell-out & compliance insights
🟠
⚪
Automatic OOS alerts
🟠
⚪
DN & Perfect Store challenges
🟠
⚪
Field stories + shelf photos
🟠
⚪
Sector KPIs in chat
🟠
⚪
Traceability of field exchanges
🟠
⚪
Gamification / Rep leaderboard
🟠
🟠
The solution

Built for Liebig, Royco and Daisuki

PULSE merges your Power BI data, field communication and AI in one app.

⚡
Retail Execution Feed
Every SKU win, every store visit, every OOS alert flows into the feed by retailer. Sell-out and compliance data pulled straight from Power BI. KAMs see the field in real time, reps share photos and best practices.
Power BI + Kantar native
💬
Sector Chat
North, South, East, West, IDF — real channels with built-in KPIs (DN, compliance, OOS) to replace WhatsApp groups. Everything tracked, nothing gets lost.
Bye bye WhatsApp
✦
AI Sell-Out Insights
AI crosses planogram compliance, trade deal activation and Power BI sell-out to identify levers by retailer and zone.
Machine Learning
🏆
Field Challenges
Liebig Bio DN sprint, Leclerc Perfect Store, Zero Out-of-Stock — auto-generated challenges from real Power BI KPIs.
Gamification
📸
Field Stories
Shelf photos, negotiated trade deals, POSM installed. The field comes alive and best practices spread.
Visual sharing
⚠️
OOS Alerts
Auto-detection of out-of-stock via Kantar XTEL, stock cross-alert, immediate escalation in sector chat.
Supply Chain
Integration

We plug into what you already have

Zero migration, zero disruption. PULSE reads your existing Power BI data and turns static dashboards into live social content.

📊
Kantar XTEL
Store visits, planogram compliance, Perfect Store, sell-out — your field source of truth
→
⬛
Power BI
Your existing datasets with structured KPIs — DN, compliance, OOS, sell-out by retailer
→
🅿️
PULSE
Reads Power BI via REST API, turns data into social feed, AI insights, challenges and alerts
Integration options — to be defined together
Integration can be via Power BI REST API (direct dataset read), automated export (Power Automate / scheduled flow), or Kantar XTEL access if available. The best path will be defined in the Phase 1 technical audit, based on your access and IT constraints.
Deployment

How we get there

Phased rollout, zero disruption to Kantar XTEL and your existing processes.

📋
Phase 1
Audit & data connection
Mapping of existing Power BI datasets (DN, sell-out, compliance, OOS). Definition of optimal integration path (PBI API, Kantar export, or both). Target KPIs by retailer and sector.
🔧
Phase 2
Core Platform
Social feed by retailer, geo sector chat (WhatsApp replacement), Power BI integration, Azure AD SSO, OOS alerts, cloud infra.
🤖
Phase 3
AI & Gamification
Sell-out insights engine, DN and Perfect Store challenges auto-generated from Power BI, XP engine, field Stories, mobile app.
🚀
Phase 4
Pilot & Go-Live
Pilot in one sector (e.g. South) with reps and Field Manager. Iterate, then nationwide rollout by sector.
Next step

Shall we schedule a call?

30 min to see what it looks like on your Power BI data, with a demo on your retailers and brands.

Contact me:
Teams — Nmonjos@thegbfoods.com
+33 1 55 19 48 92

View PULSE demo Contact via Teams →